Career Path
Digital Marketing Specialist
Responsible for creating and managing online campaigns, SEO, and social media strategies to drive brand engagement and sales.
IT Support Analyst
Provides technical support, troubleshoots IT systems, and ensures smooth operations for businesses and organizations.
Data Analyst
Analyzes data trends to provide actionable insights, helping businesses make informed decisions and optimize performance.
Web Developer
Designs and develops responsive websites, ensuring functionality, user experience, and alignment with business goals.
Why this course?
The Undergraduate Certificate in IT and Digital Marketing is a pivotal qualification in today’s market, where digital transformation and online presence are critical for business success. In the UK, the digital economy contributes over £150 billion annually, with IT and digital marketing roles growing by 13% year-on-year. This certificate equips learners with essential skills in areas like SEO, data analytics, and digital strategy, addressing the industry’s demand for tech-savvy professionals.
Below is a 3D Line chart illustrating the growth of IT and digital marketing jobs in the UK from 2018 to 2023:
| Year |
IT Jobs |
Digital Marketing Jobs |
| 2018 |
800,000 |
500,000 |
| 2019 |
850,000 |
550,000 |
| 2020 |
900,000 |
600,000 |
| 2021 |
950,000 |
650,000 |
| 2022 |
1,000,000 |
700,000 |
| 2023 |
1,050,000 |
750,000 |
Who should apply?
| Audience Type |
Description |
Relevance to UK Learners |
| Career Changers |
Professionals looking to transition into the fast-growing IT and digital marketing sectors. The Undergraduate Certificate in IT and Digital Marketing provides foundational skills to kickstart a new career path. |
Over 1.5 million people in the UK work in digital roles, with demand growing by 40% annually. This course is ideal for those seeking to tap into this booming industry. |
| Recent Graduates |
Graduates from non-technical fields who want to enhance their employability with in-demand IT and digital marketing skills. |
In the UK, 82% of jobs now require digital skills. This course bridges the gap for graduates lacking technical expertise. |
| Small Business Owners |
Entrepreneurs aiming to leverage digital marketing strategies and IT tools to grow their businesses online. |
With 5.5 million small businesses in the UK, mastering digital marketing and IT can provide a competitive edge in a crowded marketplace. |
| Tech Enthusiasts |
Individuals passionate about technology and digital trends, eager to formalise their knowledge with a recognised qualification. |
The UK tech sector is worth over £180 billion, making it an exciting field for enthusiasts to explore and build a career in. |