Career Path
Why this course?
The Undergraduate Certificate in Social Media and Customer Interactions is a vital qualification in today’s digital-first market, where businesses increasingly rely on social media to engage customers and drive growth. In the UK, 89% of businesses use social media for marketing, and 54% of consumers prefer brands that actively engage with them online. This certificate equips learners with the skills to navigate these trends, blending social media strategy with customer relationship management to meet industry demands.
Below is a 3D Line chart showcasing the growth of social media usage in UK businesses over the past five years:
| Year |
Businesses Using Social Media (%) |
| 2018 |
75 |
| 2019 |
79 |
| 2020 |
84 |
| 2021 |
87 |
| 2022 |
89 |
Professionals with expertise in
social media and customer interactions are in high demand, as businesses seek to enhance their online presence and customer engagement strategies. This certificate provides a competitive edge, aligning with the UK’s digital transformation goals and preparing learners for roles in marketing, communications, and customer service.
Who should apply?
| Audience Profile |
Why This Course is Ideal |
| Aspiring marketers and customer service professionals |
With 82% of UK businesses using social media for customer engagement (Ofcom, 2023), this course equips you with the skills to excel in digital communication and customer interactions. |
| Small business owners and entrepreneurs |
Learn to leverage social media platforms to build brand loyalty and drive sales, essential for the 5.5 million small businesses in the UK (FSB, 2023). |
| Career switchers seeking digital expertise |
Gain a competitive edge in the UK job market, where 70% of employers value social media skills (CIPD, 2023). |
| Recent graduates looking to specialise |
Stand out in a crowded graduate market by mastering customer interactions and social media strategies, key skills for 89% of UK recruiters (HESA, 2023). |
Oversee brand presence on platforms, create engaging content, and analyze performance metrics to drive customer interactions.
Develop and execute campaigns to enhance customer engagement and optimize social media strategies for businesses.
Analyze customer feedback and social media interactions to improve service quality and satisfaction.
Produce compelling multimedia content tailored to target audiences, boosting brand visibility and customer interactions.