Career Path
Crisis Management Consultant
Specializes in developing strategies to mitigate risks and manage crises in the tourism industry. High demand for skills in risk assessment and communication.
Tourism Resilience Planner
Focuses on creating sustainable tourism plans to ensure business continuity during disruptions. Expertise in disaster recovery and resilience planning is essential.
Destination Marketing Manager
Promotes tourism destinations while addressing crisis-related challenges. Requires skills in digital marketing and crisis communication.
Why this course?
The Graduate Certificate in Tourism Crisis Management is increasingly significant in today’s market, particularly in the UK, where the tourism industry contributes over £200 billion annually to the economy. With the sector facing unprecedented challenges, such as the COVID-19 pandemic and climate-related disruptions, professionals equipped with crisis management skills are in high demand. According to recent data, 72% of UK tourism businesses reported a need for advanced crisis management training to mitigate risks and ensure resilience.
The chart below illustrates the growth in demand for crisis management expertise in the UK tourism sector over the past five years:
| Year |
Demand Index |
| 2018 |
45 |
| 2019 |
50 |
| 2020 |
75 |
| 2021 |
85 |
| 2022 |
90 |
| 2023 |
95 |
This program addresses critical industry needs, such as risk assessment, recovery planning, and stakeholder communication, making it essential for professionals aiming to lead in a volatile market. By integrating
tourism crisis management principles with real-world applications, learners gain the expertise to navigate disruptions effectively, ensuring sustainable growth for the UK tourism sector.
Who should apply?
| Audience Profile |
Why This Course is Ideal |
Tourism Professionals
Individuals working in the UK tourism sector, including hotel managers, travel agents, and destination marketers. |
With over 3.1 million people employed in the UK tourism industry (pre-pandemic), professionals need to build resilience and crisis management skills to navigate challenges like economic downturns or global disruptions. |
Aspiring Crisis Managers
Graduates or career changers seeking to specialise in tourism crisis management. |
This course provides a pathway to a growing niche, with the UK tourism sector contributing £106 billion annually to the economy. Learners gain practical skills to protect businesses and destinations during crises. |
Public Sector Employees
Local council officers, policymakers, and destination management organisation staff. |
With 40% of UK tourism businesses reporting challenges in crisis preparedness, public sector professionals can lead initiatives to safeguard communities and economies. |
Entrepreneurs
Small business owners in the tourism and hospitality sector. |
Over 80% of UK tourism businesses are SMEs. This course equips entrepreneurs with strategies to mitigate risks and ensure business continuity during unforeseen events. |
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