Undergraduate Certificate in SEO and PPC advertising

Saturday, 21 February 2026 15:22:02

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Short course
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Admission open 2026

Undergraduate Certificate in SEO and PPC advertising

The Undergraduate Certificate in SEO and PPC Advertising equips learners with essential skills to excel in digital marketing. This program focuses on search engine optimization, pay-per-click strategies, and data-driven decision-making to boost online visibility and drive results.

Designed for aspiring marketers, entrepreneurs, and professionals, it combines theory with practical tools like Google Ads and analytics platforms. Gain expertise in crafting campaigns, optimizing content, and maximizing ROI.

Ready to transform your career? Explore this certificate today and unlock your potential in the fast-growing digital marketing industry!

Course Content

• Introduction to SEO and PPC Fundamentals
• Keyword Research and Strategy Development
• On-Page and Off-Page SEO Techniques
• Google Ads and Paid Search Campaign Management
• Analytics and Performance Tracking for SEO & PPC
• Content Marketing and Optimization for Search Engines
• Social Media Advertising and Integration with PPC
• Conversion Rate Optimization (CRO) for Paid Campaigns
• Local SEO and Geotargeting Strategies
• Advanced Tools and Platforms for SEO & PPC Management

Fee and payment plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

1 month

2 months

This programme does not have any additional costs.

Course fee

The fee for the programme is as follows:

1 month:GBP £140

2 months:GBP £90

Apply Now

Complete the online enrolment form and Pay enrolment fee of GBP £10.
Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.

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+44 75 2064 7455

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Career Path

SEO Specialist

Optimize website content to improve search engine rankings and drive organic traffic. High demand in the UK job market with salaries ranging from £25,000 to £45,000 annually.

PPC Campaign Manager

Manage paid advertising campaigns on platforms like Google Ads, ensuring ROI and budget efficiency. Salaries typically range from £30,000 to £50,000 in the UK.

Digital Marketing Analyst

Analyze data from SEO and PPC campaigns to provide actionable insights. UK salaries range from £28,000 to £48,000, with strong demand for analytical skills.

Why this course?

The Undergraduate Certificate in SEO and PPC Advertising is a critical qualification for professionals aiming to thrive in the competitive digital marketing landscape. In the UK, where SEO and PPC are integral to business growth, this certification equips learners with the skills to navigate evolving trends. According to recent data, 89% of UK businesses invest in SEO, while 72% allocate budgets to PPC campaigns, highlighting the demand for skilled professionals. The chart below illustrates the growth of SEO and PPC investments in the UK over the past five years, showcasing the increasing importance of these strategies.

Who should apply?

Year	SEO Investment (%)	PPC Investment (%)
2019	65	50
2020	70	55
2021	75	60
2022	80	65

Audience	Why This Course is Ideal	UK-Specific Insights
Recent Graduates	Gain practical skills in SEO and PPC advertising to stand out in the competitive job market. Learn how to optimise websites and manage paid campaigns effectively.	Over 70% of UK businesses invest in digital marketing, creating high demand for SEO and PPC specialists.
Career Changers	Transition into the fast-growing digital marketing industry with hands-on training in SEO strategies and PPC campaign management.	Digital marketing roles in the UK have grown by 30% in the last 5 years, offering ample opportunities for career switchers.
Small Business Owners	Boost your online presence and drive traffic to your website by mastering SEO and PPC techniques tailored to your business needs.	90% of UK consumers use search engines to find local businesses, making SEO and PPC essential for visibility.
Marketing Professionals	Enhance your existing skill set with advanced SEO and PPC knowledge to stay ahead in the ever-evolving digital landscape.	UK companies spend over £8 billion annually on digital advertising, highlighting the importance of PPC expertise.