Career Path
Data Scientist
Analyze complex datasets to derive actionable insights, leveraging machine learning and statistical models for behaviour analysis.
Behavioural Data Analyst
Focus on interpreting behavioural patterns using data science techniques to improve decision-making in sectors like marketing and healthcare.
AI Specialist
Develop AI-driven solutions to predict and influence human behaviour, integrating applied data science principles.
Research Analyst
Conduct research using data science tools to uncover trends in human behaviour, supporting evidence-based strategies.
Why this course?
The Graduate Certificate in Applied Data Science for Behaviour Analysis is a pivotal qualification in today’s data-driven market, particularly in the UK, where demand for data science professionals has surged by 231% over the past five years. This program equips learners with the skills to analyse behavioural data, enabling organisations to make data-informed decisions. With the UK’s digital economy contributing £151 billion annually, professionals with expertise in applied data science are increasingly sought after to drive innovation and efficiency.
The chart below illustrates the growth in demand for data science roles in the UK from 2018 to 2023, highlighting the relevance of this qualification:
| Year |
Demand Growth (%) |
| 2018 |
100 |
| 2019 |
135 |
| 2020 |
170 |
| 2021 |
200 |
| 2022 |
220 |
| 2023 |
231 |
The program’s focus on
behaviour analysis aligns with the growing need for insights into consumer behaviour, employee engagement, and societal trends. With 82% of UK businesses planning to increase their investment in data analytics, this qualification ensures professionals are well-prepared to meet industry demands. By combining
applied data science with behavioural insights, graduates can unlock new opportunities in sectors like healthcare, finance, and marketing, making it a strategic choice for career advancement.
Who should apply?
| Ideal Audience |
Why This Programme is Perfect for You |
| Professionals in Psychology, Social Sciences, or Behavioural Research |
With over 200,000 professionals working in psychology and social sciences in the UK, this Graduate Certificate in Applied Data Science for Behaviour Analysis equips you with the skills to leverage data-driven insights in your field. Whether you're analysing consumer behaviour or studying social trends, this programme bridges the gap between behavioural science and data science. |
| Data Analysts and Scientists Seeking Specialisation |
If you're one of the 300,000+ data professionals in the UK looking to specialise, this course offers a unique focus on behaviour analysis. Learn to apply advanced data science techniques to understand and predict human behaviour, making your expertise highly sought-after in industries like marketing, healthcare, and public policy. |
| Career Changers with a Passion for Data and Behaviour |
With the UK's data science sector growing by 36% annually, now is the perfect time to pivot. This programme is designed for those with a curiosity about human behaviour and a desire to harness data science tools. No prior experience? No problem—our curriculum is tailored to build your skills from the ground up. |
| Recent Graduates in STEM or Social Sciences |
As a recent graduate, you're entering a job market where 82% of UK employers value data literacy. This certificate enhances your employability by combining your academic background with cutting-edge data science techniques, preparing you for roles in behavioural analytics, research, and beyond. |
.webp)
