Career Path
Esports PR Specialist: Manage public relations strategies for esports organizations, ensuring brand visibility and positive media coverage.
Community Manager: Foster engagement and build relationships within esports communities, driving loyalty and brand advocacy.
Social Media Strategist: Develop and execute social media campaigns to amplify esports brand presence and audience reach.
Content Creator: Produce compelling content, including videos, articles, and graphics, tailored to esports audiences.
Event Coordinator: Plan and manage esports events, ensuring seamless execution and memorable experiences for participants.
Why this course?
The Postgraduate Certificate in Esports PR and Community Management is a pivotal qualification for professionals aiming to thrive in the rapidly growing esports industry. With the UK esports market projected to reach £1 billion by 2025, the demand for skilled PR and community managers is surging. This program equips learners with the expertise to navigate the dynamic esports landscape, addressing current trends such as influencer marketing, fan engagement, and crisis communication.
The chart below illustrates the growth of the UK esports market from 2020 to 2025, highlighting the increasing need for specialized roles in PR and community management.
| Year |
Market Value (£ million) |
| 2020 |
450 |
| 2021 |
550 |
| 2022 |
700 |
| 2023 |
850 |
| 2024 |
950 |
| 2025 |
1000 |
The program’s focus on
esports PR and
community management aligns with industry needs, preparing graduates to build strong brand identities and foster loyal fanbases. As esports continues to integrate into mainstream culture, this qualification ensures professionals remain competitive in a market where effective communication and community engagement are paramount.
Who should apply?
| Audience Profile |
Why This Course is Ideal |
UK-Specific Insights |
| Aspiring PR Professionals |
Gain specialised skills in esports PR and community management, a rapidly growing industry with unique challenges and opportunities. |
Esports revenue in the UK reached £111 million in 2022, highlighting the demand for skilled professionals in this niche. |
| Gaming Enthusiasts |
Turn your passion for gaming into a career by mastering the art of building and managing esports communities. |
Over 37% of UK adults identify as gamers, creating a vast audience for esports engagement and PR strategies. |
| Marketing Graduates |
Expand your expertise into the esports sector, combining traditional marketing principles with innovative community management techniques. |
The UK esports audience is projected to grow to 18.5 million by 2025, offering ample career opportunities. |
| Career Changers |
Transition into a dynamic and fast-paced industry with transferable skills in communication, strategy, and digital engagement. |
Esports jobs in the UK have grown by 185% since 2018, making it a promising field for career switchers. |
.webp)
