Career Path
Broadcast Journalists: Deliver news stories across TV, radio, and digital platforms, focusing on business and financial sectors.
News Producers: Oversee the creation and delivery of news content, ensuring accuracy and relevance for business audiences.
Multimedia Reporters: Combine video, audio, and written content to produce engaging business journalism for online platforms.
Content Editors: Manage and refine business news content, ensuring it meets editorial standards and audience expectations.
Social Media Managers: Promote business journalism content on social platforms, driving engagement and audience growth.
Why this course?
A Graduate Certificate in Business Broadcast Journalism is increasingly significant in today’s media landscape, particularly in the UK, where the demand for skilled professionals in business journalism is rising. According to Ofcom, the UK’s media consumption has shifted dramatically, with 89% of adults accessing news online in 2023, up from 75% in 2019. This trend underscores the need for journalists who can deliver accurate, engaging, and timely business news across digital platforms. The certificate equips learners with essential skills in storytelling, data analysis, and multimedia production, aligning with industry demands for versatile journalists.
Below is a 3D Line Chart illustrating the growth in online news consumption in the UK from 2019 to 2023:
| Year |
Online News Consumption (%) |
| 2019 |
75 |
| 2020 |
80 |
| 2021 |
84 |
| 2022 |
87 |
| 2023 |
89 |
The certificate also addresses the growing importance of
business journalism in a globalized economy, where financial markets and corporate developments impact daily life. With the rise of platforms like LinkedIn and Bloomberg, professionals with expertise in
broadcast journalism and business reporting are in high demand. This program bridges the gap between traditional journalism and modern digital storytelling, preparing graduates for roles in newsrooms, corporate communications, and independent media ventures.
Who should apply?
| Audience Profile |
Details |
| Aspiring Journalists |
Individuals looking to break into the competitive field of broadcast journalism, particularly in business reporting. With over 70,000 journalists employed in the UK, this course equips learners with the skills to stand out in a growing industry. |
| Career Changers |
Professionals transitioning from other sectors, such as finance or marketing, who want to leverage their expertise in business journalism. The UK media industry is thriving, with a 12% increase in demand for specialised business reporters over the past five years. |
| Recent Graduates |
Graduates with degrees in media, communications, or business who seek practical, industry-focused training. Over 60% of UK journalism roles require hands-on experience, making this certificate a valuable addition to academic qualifications. |
| Freelancers |
Freelance journalists aiming to specialise in business broadcasting. With freelancers making up 25% of the UK journalism workforce, this course provides the tools to produce high-quality, marketable content for leading media outlets. |
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