Graduate Certificate in Community-Based Social Marketing

Career Path

Community Engagement Specialist

Facilitates partnerships between organizations and local communities, focusing on sustainable behavior change initiatives.

Social Marketing Coordinator

Designs and implements campaigns to promote social good, leveraging data-driven strategies for maximum impact.

Behavioral Change Consultant

Advises organizations on evidence-based approaches to influence public behavior and achieve social objectives.

Sustainability Program Manager

Leads projects aimed at reducing environmental impact through community-based social marketing techniques.

Why this course?

A Graduate Certificate in Community-Based Social Marketing is increasingly significant in today’s market, particularly in the UK, where sustainability and community engagement are at the forefront of public and private sector agendas. With 68% of UK consumers preferring brands that demonstrate social responsibility, professionals equipped with skills in community-based social marketing are in high demand. This certification empowers learners to design and implement behaviour change campaigns that address critical issues like climate change, waste reduction, and public health. The UK government’s commitment to achieving net-zero emissions by 2050 has further amplified the need for skilled professionals in this field. According to recent data, 45% of UK businesses have integrated sustainability into their core strategies, creating opportunities for graduates with expertise in community-based social marketing. Below is a 3D Line chart and a table showcasing UK-specific statistics on consumer behaviour and business trends related to sustainability:

Year	Consumer Preference (%)	Businesses Integrating Sustainability (%)
2019	55	30
2020	60	35
2021	65	40
2022	68	45

This certification not only aligns with current trends but also equips professionals to drive meaningful change, making it a valuable asset in today’s market.

Who should apply?

Ideal Audience	Why This Programme is Perfect for You
Sustainability Professionals	With over 70% of UK businesses now prioritising sustainability, this course equips you with the tools to design and implement impactful community-based social marketing campaigns that drive real change.
Local Government Officers	As councils across the UK aim to meet net-zero targets, this programme provides the skills to engage communities effectively, ensuring public buy-in for green initiatives.
Non-Profit Leaders	With 1 in 5 UK adults volunteering annually, learn how to harness community-based social marketing to amplify your organisation’s impact and foster meaningful connections.
Educators and Researchers	Gain practical insights into behaviour change strategies, backed by UK-specific case studies, to enhance your teaching or research in sustainability and social impact.
Aspiring Change-Makers	If you’re passionate about creating a greener, more inclusive UK, this course offers the knowledge and tools to turn your vision into reality through community-based social marketing.