Career Path
Mobile Marketing Specialist
Responsible for developing and executing mobile marketing strategies to drive user engagement and app downloads. High demand in the UK job market with salaries ranging from £30,000 to £50,000 annually.
Digital Marketing Analyst
Analyzes mobile marketing campaigns, tracks KPIs, and optimizes performance. A growing role in the UK, with salaries averaging between £35,000 and £55,000.
Social Media Manager
Manages mobile-first social media campaigns, focusing on platforms like Instagram and TikTok. Salaries in the UK range from £28,000 to £45,000, with increasing demand for mobile expertise.
Why this course?
The Undergraduate Certificate in Mobile Marketing Basics is a critical qualification in today’s digital-first economy, particularly in the UK, where mobile marketing is reshaping consumer engagement. With 92% of UK adults owning a smartphone (Ofcom, 2023) and mobile ad spend projected to reach £8.6 billion by 2025 (Statista, 2023), businesses are increasingly prioritizing mobile-first strategies. This certificate equips learners with foundational skills in mobile marketing, including app-based advertising, SMS campaigns, and responsive design, aligning with the growing demand for professionals who can navigate this dynamic landscape.
The chart below illustrates the growth of mobile ad spend in the UK from 2020 to 2025, highlighting the sector's rapid expansion:
| Year |
Mobile Ad Spend (£bn) |
| 2020 |
5.2 |
| 2021 |
6.1 |
| 2022 |
6.9 |
| 2023 |
7.5 |
| 2024 |
8.1 |
| 2025 |
8.6 |
The certificate not only addresses current trends but also prepares learners for emerging technologies like
5G and
AI-driven personalization, ensuring they remain competitive in the UK’s fast-evolving mobile marketing sector.
Who should apply?
| Audience Type |
Description |
Relevance to Mobile Marketing Basics |
| Recent Graduates |
Individuals with degrees in marketing, business, or related fields looking to specialise in digital marketing. |
With 82% of UK adults owning a smartphone (Ofcom, 2023), this course equips graduates with essential mobile marketing skills to tap into this growing market. |
| Career Changers |
Professionals transitioning into digital marketing from other industries. |
Mobile advertising spend in the UK reached £7.9 billion in 2022 (IAB UK), making this course a valuable stepping stone for career switchers. |
| Small Business Owners |
Entrepreneurs seeking to enhance their online presence and customer engagement. |
With 53% of UK website traffic coming from mobile devices (Statista, 2023), this course helps business owners optimise their mobile marketing strategies effectively. |
| Marketing Professionals |
Experienced marketers aiming to upskill in mobile-specific strategies. |
As mobile ad spend continues to grow, this course provides advanced insights into mobile marketing trends and tools to stay competitive. |
.webp)
