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Undergraduate Certificate in Marketing ROI and Performance Measurement

Thursday, 15 January 2026 09:22:22

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Overview Entry Requirements Course Structure Fees and Payment Plans Accreditation Apply Now

Undergraduate Certificate in Marketing ROI and Performance Measurement

The Undergraduate Certificate in Marketing ROI and Performance Measurement equips learners with the skills to analyze and optimize marketing strategies effectively. Designed for aspiring marketers, business professionals, and data enthusiasts, this program focuses on measuring marketing performance, calculating ROI, and leveraging data-driven insights.


Through practical tools and real-world applications, participants learn to align marketing efforts with business goals. Gain expertise in performance metrics, campaign analysis, and strategic decision-making. Elevate your career with actionable skills that drive results.


Ready to transform your marketing impact? Explore the program today and take the first step toward mastering marketing ROI!

Course Content

  • • Marketing Analytics Fundamentals
    • ROI Measurement Techniques
    • Data-Driven Decision Making
    • Performance Metrics and KPIs
    • Customer Lifetime Value (CLV) Analysis
    • Budget Allocation and Optimization
    • Digital Marketing Performance Tracking
    • Attribution Modeling and Multi-Channel Analysis
    • Reporting and Visualization Tools
    • Case Studies in Marketing ROI

Fee and payment plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

1 month

2 months

This programme does not have any additional costs.

Course fee

The fee for the programme is as follows:

1 month:GBP £140

2 months:GBP £90

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  1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Got questions? Get in touch

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+44 75 2064 7455

admissions@LSIB.lk

+44 (0) 20 3608 0144



Career Path

Marketing Analyst

Analyze marketing campaigns to measure ROI and optimize performance using data-driven insights.

Performance Marketing Specialist

Focus on paid advertising channels to maximize ROI and track key performance metrics.

Digital Marketing Manager

Oversee digital strategies, ensuring campaigns align with ROI goals and performance benchmarks.

Data-Driven Marketing Consultant

Provide expert advice on leveraging analytics to improve marketing ROI and decision-making.

Why this course?

The Undergraduate Certificate in Marketing ROI and Performance Measurement is a critical qualification for professionals aiming to thrive in today’s data-driven marketing landscape. With UK businesses spending over £26 billion annually on digital marketing, the ability to measure and optimize marketing return on investment (ROI) has become indispensable. This certificate equips learners with the skills to analyze campaign performance, allocate budgets effectively, and demonstrate tangible business impact—skills that are increasingly sought after in a competitive market. Recent statistics highlight the growing importance of performance measurement in the UK. For instance, 78% of UK marketers report that measuring ROI is their top challenge, while 62% of businesses are investing in advanced analytics tools to improve decision-making. These trends underscore the need for professionals to gain expertise in marketing ROI and performance measurement. Below is a 3D Line Chart and a table showcasing key UK marketing statistics:

Year Digital Ad Spend (£bn) Marketers Prioritizing ROI (%) Businesses Investing in Analytics (%)
2020 16.5 72 55
2021 19.2 75 58
2022 22.3 78 62
2023 26.1 Who should apply?

Ideal Audience Why This Course is Perfect for You
Marketing Professionals With 82% of UK marketers reporting a need to improve ROI measurement skills (CIM, 2023), this course equips you to demonstrate the value of campaigns and drive business growth.
Aspiring Marketers Gain a competitive edge in the UK job market, where 67% of employers prioritise candidates with data-driven marketing expertise (LinkedIn, 2023).
Small Business Owners Learn to measure marketing performance effectively, a critical skill for the 5.5 million UK SMEs looking to maximise limited budgets.
Career Changers Transition into marketing with confidence by mastering performance measurement, a skill in high demand across industries.