Career Path
Marketing Managers: Lead strategic campaigns to promote agri-food products, ensuring brand visibility and market penetration.
Sales Executives: Drive revenue by building relationships with retailers and distributors in the agri-food sector.
Supply Chain Analysts: Optimize logistics and distribution networks to enhance efficiency in agri-food marketing.
Product Development Specialists: Innovate and refine agri-food products to meet consumer demands and market trends.
Market Research Analysts: Analyze consumer behavior and industry data to guide marketing strategies in the agri-food sector.
Why this course?
The Undergraduate Certificate in Agri-Food Marketing is a vital qualification for professionals aiming to thrive in the dynamic agri-food sector. With the UK agri-food industry contributing over £120 billion annually to the economy and employing 4 million people, understanding marketing strategies tailored to this sector is crucial. This certificate equips learners with skills to navigate current trends, such as the growing demand for sustainable and locally sourced products, which now account for 30% of UK consumer preferences.
The chart below illustrates the growth of the UK agri-food market over the past five years, highlighting the increasing importance of effective marketing strategies.
| Year |
Market Value (£bn) |
| 2018 |
110 |
| 2019 |
112 |
| 2020 |
115 |
| 2021 |
118 |
| 2022 |
120 |
The certificate addresses industry needs by focusing on digital marketing, consumer behavior, and supply chain management, ensuring graduates are prepared to meet the challenges of a rapidly evolving market. With
65% of UK agri-food businesses reporting a need for skilled marketers, this qualification is a gateway to career advancement and industry impact.
Who should apply?
| Who is this for? |
The Undergraduate Certificate in Agri-Food Marketing is ideal for individuals passionate about the UK's thriving food and agriculture sector. Whether you're a recent school leaver, a professional seeking to upskill, or someone looking to transition into agri-food marketing, this programme is designed for you. |
| Career Aspirations |
This course is perfect for those aiming to work in roles such as marketing managers, brand strategists, or supply chain coordinators within the agri-food industry. With the UK agri-food sector contributing over £120 billion annually to the economy, there’s no better time to build a career in this dynamic field. |
| Skills You’ll Gain |
Prospective learners will develop expertise in consumer behaviour, digital marketing, and sustainable food systems. These skills are highly sought after, with 72% of UK agri-food businesses reporting a need for marketing professionals with specialised knowledge. |
| Why Choose This? |
If you’re passionate about food, sustainability, and innovation, this certificate offers a unique blend of theoretical knowledge and practical insights. It’s tailored to meet the demands of the UK’s evolving agri-food landscape, making it a smart choice for forward-thinking learners. |
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