Career Path
Social Media Content Creator
Create engaging visual stories for brands, leveraging platforms like Instagram, TikTok, and LinkedIn. High demand for creative storytelling skills in the UK job market.
Digital Marketing Specialist
Develop and execute visual campaigns to boost brand presence. Expertise in visual storytelling is critical for driving engagement and conversions.
Video Producer
Produce compelling video content for social media, combining storytelling with technical skills. A growing role in the UK's creative industries.
Why this course?
A Graduate Certificate in Visual Storytelling for Social Media Platforms is increasingly vital in today’s digital-first market, where visual content dominates online engagement. In the UK, 87% of marketers leverage visual assets as a core component of their social media strategies, with 74% of consumers more likely to engage with brands that use compelling visuals. This certificate equips learners with the skills to create impactful narratives tailored to platforms like Instagram, TikTok, and LinkedIn, which are essential for driving brand awareness and customer loyalty.
The demand for skilled visual storytellers is reflected in the UK’s digital marketing industry, which grew by 14% in 2022, contributing £16.7 billion to the economy. Below is a 3D Line chart and a table showcasing the growth of visual content usage in the UK:
| Year |
Visual Content Usage (%) |
| 2019 |
65 |
| 2020 |
72 |
| 2021 |
78 |
| 2022 |
87 |
This program addresses the growing need for professionals who can craft visually-driven narratives, ensuring relevance in a competitive market. With platforms like TikTok and Instagram prioritizing short-form video content, mastering
visual storytelling is no longer optional but a necessity for career advancement.
Who should apply?
| Audience Profile |
Why This Course is Ideal |
UK-Specific Insights |
| Aspiring Social Media Managers |
Learn to craft compelling visual stories that resonate with audiences and drive engagement on platforms like Instagram, TikTok, and LinkedIn. |
Over 57 million people in the UK use social media, with 84% of marketers leveraging visual content to boost brand awareness. |
| Content Creators & Influencers |
Enhance your storytelling skills to create shareable, impactful content that builds a loyal following and monetises your creativity. |
Influencer marketing in the UK is projected to grow by 19% annually, with visual storytelling at its core. |
| Marketing Professionals |
Master the art of visual storytelling to elevate campaigns, improve ROI, and stay ahead in a competitive digital landscape. |
73% of UK businesses plan to increase their social media budgets, with a focus on visually-driven strategies. |
| Recent Graduates |
Gain a competitive edge in the job market by developing in-demand skills tailored for the fast-growing social media industry. |
Social media roles in the UK have grown by 32% in the last year, with visual storytelling expertise highly sought after. |
.webp)
