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Postgraduate Certificate in Extended Marketing Mix and Relationship Management

Thursday, 30 July 2026 03:50:00

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Overview Entry Requirements Course Structure Fees and Payment Plans Accreditation Apply Now

Postgraduate Certificate in Extended Marketing Mix and Relationship Management

The Postgraduate Certificate in Extended Marketing Mix and Relationship Management equips professionals with advanced skills to master the 7Ps of marketing and build lasting customer relationships. Designed for marketing managers, business strategists, and aspiring leaders, this program focuses on strategic decision-making, customer retention, and brand loyalty.


Through practical insights and real-world applications, learners gain expertise in integrated marketing strategies and relationship-driven approaches. Whether you're enhancing your career or driving organizational growth, this certificate offers the tools to succeed in a competitive marketplace.


Ready to elevate your marketing expertise? Explore the program today and transform your professional journey!

Course Content

  • • Marketing Strategy and Planning
    • Consumer Behaviour and Insights
    • Digital Marketing and Social Media Strategies
    • Brand Management and Communication
    • Customer Relationship Management (CRM)
    • Integrated Marketing Communications (IMC)
    • Data Analytics for Marketing Decisions
    • Service Marketing and Experience Management
    • Ethical and Sustainable Marketing Practices
    • Relationship Marketing and Loyalty Programs

Fee and payment plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

1 month

2 months

This programme does not have any additional costs.

Course fee

The fee for the programme is as follows:

1 month:GBP £140

2 months:GBP £90

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  1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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admissions@LSIB.lk

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Career Path

Digital Marketing Specialists: Professionals skilled in SEO, PPC, and social media strategies to enhance brand visibility and customer engagement.

CRM Managers: Experts in managing customer relationships and leveraging CRM tools to improve retention and loyalty.

Brand Managers: Leaders responsible for developing and maintaining a brand’s image and market positioning.

Market Research Analysts: Analysts who gather and interpret data to guide marketing strategies and decision-making.

Sales Managers: Professionals overseeing sales teams and strategies to drive revenue growth.

Why this course?

The Postgraduate Certificate in Extended Marketing Mix and Relationship Management is a critical qualification for professionals aiming to excel in today’s dynamic market. With the UK marketing industry contributing over £162 billion annually to the economy, businesses increasingly rely on advanced strategies to maintain competitive advantage. This program equips learners with expertise in the extended marketing mix (7Ps) and relationship management, addressing current trends such as digital transformation, customer retention, and data-driven decision-making. According to recent UK statistics, 72% of businesses prioritize customer retention over acquisition, highlighting the importance of relationship management. Additionally, 68% of marketers report that integrating digital tools into their marketing mix has significantly improved ROI. These trends underscore the relevance of this qualification in fostering skills that align with industry demands. Below is a responsive 3D Line chart and a clean CSS-styled table showcasing UK-specific marketing trends:

Year Customer Retention Priority (%) Digital Marketing ROI (%)
2020 65 55
2021 68 62
2022 70 68
2023 72 72
This qualification is indispensable for professionals seeking to leverage the extended marketing mix and relationship management to drive business growth in the UK’s evolving market landscape.

Who should apply?

Audience Profile Why This Programme is Ideal Relevant UK Statistics
Marketing Professionals The Postgraduate Certificate in Extended Marketing Mix and Relationship Management is perfect for marketers looking to deepen their expertise in customer-centric strategies and advanced marketing techniques. It equips you with the skills to manage complex marketing relationships and drive business growth. Over 70% of UK businesses prioritise customer retention, making relationship management a critical skill for marketers (CIM, 2023).
Career Changers If you're transitioning into marketing from another field, this programme provides a comprehensive foundation in the extended marketing mix, helping you build credibility and confidence in your new career path. Marketing roles in the UK are projected to grow by 10% by 2026, offering ample opportunities for career switchers (Gov.uk, 2023).
Recent Graduates For graduates seeking to stand out in a competitive job market, this certificate offers practical insights into relationship management and the extended marketing mix, enhancing employability and career prospects. Graduates with marketing qualifications earn 20% more on average than their peers without specialised training (HESA, 2023).
Business Owners Entrepreneurs and small business owners can leverage this programme to refine their marketing strategies, improve customer engagement, and foster long-term business relationships. Small businesses account for 99.9% of the UK business population, highlighting the need for effective marketing strategies (FSB, 2023).